ICOs have become a ubiquitous method of raising capital for startups across the globe. However, despite their widespread attraction, ICOs are not always successful. In fact, 47% of ICOs from last year have already failed. Just like any aspect of startup culture, a successful ICO requires a lot of intelligence and hard work. Through this combination, a startup can launch an ICO which allows them to hit the ground running, priming them for future success. The Swiss startup Friendz is a perfect example of this after raising 24 million dollars in 21 days with an ICO. The company has now released an announcement catapulting its ICO skills into the limelight.
Friendz today announces the launch of ICOMATE, an Initial Coin Offering (ICO) service in partnership with Reply Blockchain. ICOMATE is an all-in-one tool which helps clients to fully realize their ICOs through business advisory, marketing content, community management and technical support.
An ICO can make or break a project, so ICOMATE aims to help clients promote their projects and convert thousands of potential investors into participants. Regardless of whether the project is simply an idea or preparing for launch, the service helps at any stage of development to ensure clients launch at their strongest. This is made possible through the combination of expertise offered by the platform’s founders.
Both Friendz and Reply Blockchain bring their considerable industry knowledge to ICOMATE. Reply Blockchain, the consulting and technological partner of the project, provides guidance regarding design and other technical aspects. Meanwhile, Friendz provides all the engagement and customer care a project requires to launch successfully. Especially given the high rate of failure from last year’s ICOs, this kind of expertise is important.
“We understand what to do and what not to do when it comes to launching an ICO,” says Alessandro Cadoni, Friendz Chief Executive Officer and Co-Founder. “Through ICOMATE, your idea will be featured on the best possible platforms to catch the interest of your audience and potential investors, and ultimately succeed – just as we did with our own ICO.”
Marketing services offered through ICOMATE are two-fold: direct and accounting. Direct services utilize in-house growth-hacking, content production and customer care services based on the Friendz decentralized community system. The team creates articles, videos and other digital assets to maximize the appeal of any given ICO. Their content marketing expertise then allows ICOMATE to give businesses the chance to enhance their reputations and engage investors with well-researched multi-channel content campaigns.
The accounting service organizes and coordinates digital public relations, media buying and other crucial activities needed for ICOs to succeed. This step takes advantage of a wide network of top ICO marketing channels to guide any given ICO to success.
ICOMATE has developed a dashboard for investors with Know Your Customer (KYC) integration, a responsive website and smart contract launch on blockchain to achieve its goals. The platform also offers 24/7 coverage in terms of ICO support and customer care, former review for attesting the compliance status, and many other features.
“Reply Blockchain operates with international customers in multiple industries, with core fields of specialization in strategic consulting for selection, design and implementation of blockchain use cases,”says Maurizio Sironi, manager of Reply Blockchain. “We’re excited to collaborate with Friendz leveraging our own expertise to help other businesses realize their vision.”